Man Utd agree sleeve deal with DXT and a digital transformation path

July 7 – Manchester United have signed IT and consulting services provider DXC as the club’s sleeve sponsor. DXC will also manage the club’s digital presence.

The sleeve sponsorship will see DXC take over from Kohn, starting with the 2022-23 season. The digital transformation specialist will also be tasked with applying its data analytics to deliver a more personalised experience for fans.

“DXC’s technological expertise will help put Manchester United at the forefront of digital transformation, providing efficient ways of working and new and exciting opportunities to interact with fans,” said Manchester United’s CEO of Alliances and Partnerships Victoria Timpson.

“The possibilities are endless, and we are looking forward to working with DXC on our future digital offering.”

No term or value for the deal was disclosed. As well as being on the sleeves of the club’s home, away and third kits DXC will also become the Presenting Partner of Manchester United Foundation.

“Whether it’s running one of the most popular and successful sports teams in the world, or transforming business for Fortune 500 organisations, Manchester United and DXC are experts in managing world-class operations,” said DXC COO Chris Drumgoole. “We stand shoulder to shoulder in our belief in the power of technology to win.”

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