SIGA launches third regional association in Latin America

July 27 – The Sport Integrity Global Alliance (SIGA) has created SIGA Latin America with its Brazilian Members Pacto Pelo Esporte and Arena Hub.

This is SIGA’s third regional association after SIGA Europe and SIGA America.

Pacto Pelo Esporte is a voluntary agreement between more than 40 companies sponsoring sport in Brazil with the objective of providing self-regulatory tools that define good practices in governance, integrity and transparency.

Arena Hub is a centre for innovation and entrepreneurship, which aims to develop the Sports, Media and Entertainment Industry, using sport to promote digital and social transformation.

SIGA Latin America mission is promote the highest governance and sports integrity standards and aims to work with key public and private stakeholders on the continent. SIGA said its plans to launch in Asia next.

Emanuel Macedo de Medeiros, SIGA’s Global CEO and co-founder, was appointed Chairman and Chief Executive Officer of SIGA Latin America.

“The incorporation of SIGA Latin America is a game changing moment for our global movement and Sport Integrity alike,” said Macedo de Medeiros.

“Almost 700 hundred million people live here, all of them passionate about Sport, including some of the most iconic sports organisations and the best athletes the word has ever known. And they have the backing of a leading business community that, as the most dynamic Brazilian sponsors are demonstrating, wants to see Sport being governed and operated under the highest integrity standards. Free from corruption, financial mismanagement, and unethical behaviour.”

Commenting on the new SIGA entity, Daniela Castro, executive director of Pacto pelo Esporte who will be SIGA Latin America’s chief operating officer, based in Sao Paulo, said: “When we started this path, six years ago, the Brazilian sports scene was challenging and full of insecurities for sponsorship. We fought hard to keep the Sport on the agenda of the companies, and we achieved a great victory by not having companies cancel their commitment to sport during the pandemics, but there’s still a lot to be done. Brazil has great potential and sports institutions are more mature now. It is the perfect moment for this union of entities to take place through the synergy of purpose and through the union with a global stakeholder that will contribute a lot in the transformation of Sport.”

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