LaLiga adds four promoted clubs to CVC-backed Boost programme

August 9 – The CVC-funded Boost LaLiga programme, that will see the venture capitalist invest nearly $2 billion in LaLiga’s commercial business entity, has now see its club membership grow to 40 teams.

Albacete BP, Real Racing Club, FC Andorra and Villarreal B – the four clubs promoted to the Spanish league second tier Liga SmartBank – have all signed LaLiga’s agreement with the CVC fund.

They will this month receive 34% of their CVC allocation, followed by a further 16% in June 2023; 25% in June 2024; and the remaining 25% in June 2025.

Clubs must submit their investment plans and the documentation guaranteeing that the planned investments comply with the conditions set out by Boost LaLiga.

Those conditions mean clubs can only spend a maximum of 15% on players, and only 15% on reducing debt. The bulk of 70% has to be spent in the areas of infrastructure improvements and club development related to international growth,brand and product development, innovation and technology, including digitalisation and social media.

Alfredo Pérez, president of Real Racing Club has stated: “Boost LaLiga is a tool that allows clubs to modernise theirinfrastructure and increase their digital content, with the aim of improving fan loyalty and reaching new audiences.”

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