BeIN and Twitter partner for World Cup content push

August 16 – Broadcaster BeIN Sports has partnered with social media platform Twitter to share content during the World Cup in November and December.

The host broadcaster as well as rights holder across the Middle East and North Africa (MENA) will share content on Twitter for regional audiences to engage with fans as well as offer brands the opportunity for exposure. Each of the 64 matches during the finals will get its own content stream.

“Football is one of the biggest conversations in this region. We’ve witnessed a 74% spike in average monthly football conversations in comparison to the previous 12 months,” said Twitter director of global partnerships for MENA and Turkey Kinda Ibrahim.

“From Saudi Arabia alone, we’ve seen more than 53 million Tweets about football so far this year.”

Faisal Mahmoud Al-Raisi, director of Digital for beIN MENA, added: “As one of the leading official broadcasters of the FIFA World Cup Qatar 2022 in the 24-country MENA region, our talented teams will be working night-and-day to deliver the best content and insight – using the latest cutting-edge technology so that every fan’s experience is incredible.

“We are delighted to partner with Twitter for this historic event to do everything we can for our millions of followers across MENA to make memories for a lifetime.”

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