Liverpool renew Nivea Men in three-season deal

August 19 – Premier League Liverpool and Nivea Men have another three years to their sponsor partnership that began in 2015.

Nivea Men will remain the club’s Official Male Grooming Supplier until the end of the 25/26 season with an activation that continues their ‘Dear Liverpool FC…’ campaign that gives fans the chance to nominate someone they believe is deserving of winning a memorable experience.

The content series has recorded 28 million views and 2.3 million meaningful engagements, and is set to become parent company Beiersdorf’s record watched video content.

Ben Latty, commercial director, Liverpool said: “The skincare brand has a purpose led approach to its marketing, and we have shared core values, making this partnership the ideal fit for the LFC family.

“Since 2015 we have enjoyed great success in delivering impactful and meaningful campaigns and we look forward to developing and strengthening our relationship.”

No value was given for the renewal.

Andy Rawle, marketing director Northern Europe, Nivea Men, said: “At Beiersdorf, we believe in building long-term partnerships around an aligned ethos and shared values. Our commitment to extending the Nivea Men partnership with Liverpool FC demonstrates this.”

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