DAZN expands from streaming into sports betting with pilot gaming platform

August 23 – Sports streaming service DAZN, which has built a base worldwide of about 4 million subscribers on a sports output underpinned by football, is venturing into the sports betting business.

DAZN Bet is a strategic partnership between DAZN and Pragmatic Solutions, and is seen by the broadcaster as a key step towards creating a daily destination for sports fans.

DAZN BET has soft launched a beta product in the UK, with launches in Spain, followed by other European markets planned for later in the year.

DAZN Bet said it wants to “refresh the casual betting market by creating a more recreational, sociable, and relevant experience for today’s sports fan.”

The UK launch of the beta product (there about 200,000 DAZN subscribers in the UK), will provide data on how users of DAZN interact with betting and gaming.

DAZN said that its subscribers will not just watch live and on-demand sport, “but listen to and read about sport, enjoy betting, buy sporting NFTs, tickets, and merchandise”.

Mark Kemp, CEO, DAZN Bet, said: “The initial launch of DAZN Bet is the start of an exciting journey across media and sports betting and further delivers on commitments we have made to revitalise sports viewing for fans. We are on a mission to create a richer entertainment product that over time is integrated into DAZN’s daily destination sports business, where possible.

“Whilst this market entry will be a learning phase, our goal is to provide sports fans with a fantastic recreational sports betting product for DAZN’s global sports fans community. It is a journey, and we begin it now.”

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