August 26 – The AFC Asian Qualifiers – Road to Qatar generated more than $392 million in global media value and over 213.9 million impressions were generated by sponsors’ specific social media posts.
Topline numbers on the media and commercial impact of the Asian Football Confederation’s major national team events have been released by the AFC’s Marketing Committee which under chairperson Dasho Ugen Tsechup issued a statement pointing to the “growing commercial appeal and consumption of the AFC’s competitions which have continued to set new benchmarks in TV viewership, sponsorship activation returns and social media engagement.”
The men’s Asian qualifiers for both the 2022 World Cup and the 2027 Asian Cup reached a broadcast audience of just over 100 million across each match-day. Matches were transmitted across 210 countries and territories by 44 media partners globally, with more than 345 million unique linear viewers.
The committee also noted the similar ground-breaking impact that the Women’s Asian Cup India 2022 created, with 156 million unique viewers – a 63% increase from the last edition in 2018.
Distributed by 40 media partners and broadcast across 186 countries and territories, the final between China PR and Korea Republic alone generated an audience of 36.3 million.
Sponsors’ brand exposure for the tournament generated over $108 million in global media value, with sponsors’ specific social media posts reaching over 52.2 million impressions.
The committee, tasked with overseeing the commercial strategy and development of the AFC’s competitions, noted “the position of the AFC Asian Qualifiers – Road to Qatar as one of the most valuable competitions in world football”.
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