August 31 – UEFA has reported that more than 365 million people globally watched the Women’s Euro 2022, as data from the tournament held in England in July continues to break records.
More than 60 broadcast partners covered the tournament with UEFA.TV streaming matches in selected territories. Over 50 of the broadcast partners had dedicated on-site productions – more than double the 2017 edition at almost every stage of the competition, said UEFA.
It was easily the most watched Women’s EURO ever, with a projected global cumulative live viewership of 365 million across TV, out-of-home viewing and streaming – double the number of live viewers compared to the 2017 edition (178 million) and 214% more live viewers than in 2013 (116 million)
The final between England and Germany hit a projected cumulative live viewership of 50 million worldwide, over three times more than for the 2017 final, when 15 million viewers tuned in.
The engagement numbers in social media also saw spectacular growth with 453.3 million cumulative social interactions, with TikTok (38.7%) and Twitter (21.1%) having the most.
There was a growth of 590,000 new followers across all of UEFA’s women’s football social media accounts and more than ten times more followers gained during the tournament compared to EURO 2017 (47,100)
There were one million engagements around the final and over six million in the last week of the tournament, including the semi-finals and final. Total engagements were 14.6 million – over 30 times more than in 2017 – while video views reached 185.9 million – over 30 times more than in 2017.
UEFA has already reported multiple record breaking crowds, including 87,192 for the final at Wembley beating the 80,203 who watched the 2012 Olympic final, also at Wembley – the highest ever for a women’s or men’s EURO final tournament game.
Overall there was a record aggregate attendance of 574,875 (more than double 2017) and a record average attendance of 18,544.
A legacy that is living and playing
A key part of the hosting plan and tournament objective was to create laong-lasting impact and legacy from the event
More than 217,000 people attended dedicated Fan Parties in the host cities and 19,200 spectators took part in ‘Fan Walks’ to matches – public investment in social impact programmes (art and heritage) amounted to £3.1 million.
Ultimately the legacy programme will be measured on whether it has involved more girls and women in football on a regular basis.
UEFA said that the results are already “clearly visible” with 7,900 girls and women newly registered and playing in clubs, more than 14,600 playing recreationally, and 145 new female coaches recruited and trained.
One programme target, which UEFA says is on track, is to get 120,000 more girls playing football in school. 416,000 new opportunities for girls and women to play football have already been created
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