September 9 – Online betting and gaming business LeoVegas Group has become a regional partner of `Manchester City in Europe and Canada.
Designated as the Club’s Official Betting Partner, the LeoVegas logo will be on the men’s first team training kit sleeve for the 2022/23 season, as well as featuring across in-stadia assets at both the Etihad Stadium and Academy Stadium.
Gustaf Hagman, CEO of LeoVegas Group, said “LeoVegas Group is excited to be able to offer our customers unique experiences with the club. Manchester City is a colossal in the sport, with the same leading mentality as LeoVegas; thiscollaboration is an opportunity for LeoVegas to build further brand awareness to support our global growth.”
LeoVegas will also activate through cobranded content. No value was given for the deal.
Dina Ahmad, Vice President, Global Partnership Sales, City Football Group, said: “We look forward to workingtogether to bring fans and customers even closer to the club. Additionally, we are excited that this new partnership willalso help spark further growth across Europe and Canada and allow us to continue reaching audiences around the world.”
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