LaLiga to stake its claim in the metaverse with StadioPlus and Decentraland deal

Madrid, September 13 – Spain’s LaLiga via StadioPlus have teamed with US blockchain and metaverse specialist VegasCity Limited to develop a joint project in the Decentraland metaverse.

The Decentraland metaverse, owned by Vegas City, is firmly in the crossover world of sports and entertainment with itsaim to create a decentralised and open virtual world in which users can have experiences just as they do in the physicalworld. Users can create unique avatars to socialise, explore and trade. Blockchain technology underpins the metaverse.

LaLiga has licensed use of intellectual and industrial property rights to StadioPlus for their commercial use in the Decentraland metaverse, to create a series of LaLiga-themed land parcels within the Vegas City district.

James Ashton, CEO of Vegas City Limited said: “We are very excited to work with LaLiga, StadioPlus and Decentraland to develop a football project that will surprise and offer new experiences to our audiences. We are tapping into Decentraland’s capabilities to deliver high-value, Web3-enabled content.”

LaLiga has been a digital leader in football, exploring and investing the opportunities of new digital technologies and their application to the league and game.

Stephen Ibbotson, Head of Franchises and Licensing at LaLiga added: “For LaLiga it is essential to continue innovatingin ways to offer the best of the competition to our fans, both on and off the pitch. This licensing agreement will allow us to reach a new and significant audience, like that of Decentraland.”

It is the creation of the LaLiga ‘land space’ in the metaverse and how users – whether existing fans or newcomers to the league – interact, is the new ground being broken with this initiative.

Jon Fatelevich, CEO y Co-Founder of StadioPlus, stated: “StadioPlus is on a mission to be the bridge between the sportsindustry and the future. Therefore, we are delighted to have reached this agreement with LaLiga, with whom we havebeen working together for many months on the development and integration of the competition in Decentraland, and weare confident that we will provide a great experience for football fans and Web3 fans alike.”

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