NFL touchdown in Germany with DFL co-operation agreement

September 16 – Germany’s DFL has signed a collaboration agreement with the National Football League (NFL) from the US that will cover “production, broadcast and programming, digital innovation and marketing.”

Germany has always been a hotbed of NFL fandom in Europe and on November 13 the NFL will play its first regular-season game in Germany in Munich’s Allianz Arena between the Tampa Bay Buccaneers and Seattle Seahawks.

Germany will host one regular season NFL game in each of the next four years, alternating between Munich and Frankfurt.

“Our first regular season game in Germany this fall also presents an opportunity to work with and learn from some of the most successful sports leagues around the world,” said NFL Commissioner Roger Goodell.

“The Bundesliga has long been regarded as the leading league in Germany and one of the finest throughout Europe. We look forward to collaborating with the DFL in a process that we believe will be mutually beneficial,” he continued.

The closer co-operation with the DFL will provide increased efficiencies and opportunity for the NFL’s ambitions in Europe.

The Bundesliga has similar expansion ambition in the US. The DFL opened a New York office in 2018  as a point of contact for media and marketing partners, as well as helping clubs with local market initiatives.

DFL CEO Donata Hopfen said: “The DFL has always worked openly and cooperatively with leagues and organizations around the world to promote the development of sport worldwide. We look forward to working closely with our colleagues from the NFL on a variety of issues and gaining new insights, particularly with regard to sports in the US.”

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