renews Ballon d’Or Awards sponsorship

September 16 – Fan token providers have renewed their Official Partner sponsorship of the Ballon d’Or Awards for a second year.

The Ballon d’Or Awards used to partner with FIFA for tis annual awards but that relationship ended when FIFA hosted their own ‘Best’ awards programme.  The Ballon d’Or Awards have been a constant in the world game for 66 years.

A Fan Token holder and a guest of their choice will be able to attend the event and take up their positionamong football’s finest.

The experience will be transformed into a piece of video content to be shared on Ballon d’Or channels, recreating the‘Golden Night’ the Fan Token holder joined football’s elite. said it will use the partnership to highlight the benefits of its platform to a global audience. Activation will also include logo on signage at the Théâtre du Châtelet, on both red carpets, and across backdrops for international TV, mixed zone, press conference and hospitality.

Alexandre Dreyfus, CEO of, said: “Millions of fans are already enjoying and exposure on this scale allows us to present our thriving rewards and engagement community to many millions more.”

More than 170 sporting organisations partner with including FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, AC Milan, Inter Milan, Arsenal, Napoli, Valencia, and Atlético de Madrid, as well as leading clubs from Brazil, Mexico, Chile and Argentina.

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