September 26 – AC Milan has struck a deal with strategy-based football game MonkeyLeague becoming the club’s new NFT Gaming Partner.
MonkeyLeague is a web3 football game built on the Solana blockchain. Players build and manage their own dream team of at least six MonkeyPlayer NFTs (striker, midfielder, defender and goalkeeper), compete against real players, and climb the league ranks.
The game economy is centered around an in-game currency, MonkeyBucks ($MBS), and in-game assets that hold value in and out of the game.
MonkeyLeague will launch a new collection of branded AC Milan NFT game assets, including new MonkeyPlayers, skins and Stadiums. The first batch will be auctioned on 6 October 6 on MagicEden. Some of the AC Milan MonkeyPlayers to be auctioned will come with physical AC Milan jerseys signed by the first team squad.
As well as Rossoneri-branded NFT game assets, the partnership will see the creation of wearables, special game tournaments, co-marketing events, and club players competing in the game.
The club said that “MonkeyLeague will launch its initial MonkeyPlayer NFT breeding season in partnership with AC Milan where AC Milan branded assets can randomly come out through the breeding process.”
Casper Stylsvig, Chief Revenue Officer of AC Milan, said: “We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation. We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favourite team.”
AC Milan will sponsor a number of high-profile future MonkeyLeague esports tournaments that will bring together the game’s best players from around the world to play. Promotions will include VIP match tickets and signed AC Milan shirts and other gear.
Oren Langberg, Head of Marketing & Partnerships at MonkeyLeague said: “Partnering with champions like AC Milan, an absolute iconic Club throughout football’s history, is another testament to what we are building and where we are headed as a game and game studio. It also represents a key step in our plans to bridge the Web2 and Web3 worlds.”
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