FIFA taps into local talent to launch art project around World Cup Trophy tour

FIFA is collaborating with eight leading artists to showcase a new ‘Spotlight: Your Dreams’ campaign ahead of the Qatar 2022 World Cup.

The eight artists from around the world will participate in the FIFA World Cup Trophy Tour  to inspire people to create pieces of art featuring the trophy.

Fans can draw, paint or artistically express their dreams and submit their creations to Instagram or Twitter by using the #FIFADreamContest hashtag.

The top 16 chosen by judges enter a FIFA World Cup inspired bracket competition. The winner of the contest will win a trip to the FIFA World Cup 2022™ in Qatar, with further prizes up for grabs throughout.

Noah Beck, who is working with the local artists to encourage engagement, said: “I am super excited to be joined by these talented artists to take part in the biggest global fan art contest of its kind. Every FIFA World Cup™ is about people dreaming, then fulfilling their dreams, so we’d like as many people as possible to get involved in the #FIFADreamContest. Let’s make the FIFA World Cup Qatar 2022™ the time for dreams to really come true and highlight what the beautiful game is all about.”
The local artists involved in the project are:

  • Lu Sedova (Argentina) –an up-and-coming artist and social explorer who features football, and particularly references to Diego Maradona, in her canvas art.
  • Matt Adnate (Australia) –a spray and acrylic artist heavily influenced by indigenous Australian communities with recognised murals across Australia.
  • Victor Mosquera (Canada) –a prominent digital illustrator and football fan with a psychedelic style who has worked with musicians and film directors.
  • Josephine Henning (Germany) –a former international football player who remains involved with the sport as a pundit. Her acrylic and canvas art is a perfect example of the crossover between football and art.
  • Farid Rueda (Mexico) –a renowned muralist with a loyal global following, whose graffiti art features strong references to Mexican culture.
  • Ashley Dreyfus (United States) – a vibrant and colourful mixed media artist and muralist based in Los Angeles with a goal to evoke joy and curiosity with art.
  • Gabe Gault (United States) – a Southern Californian artist with a focus on impressionistic modern paintings dedicated to highlighting individuals working to make a positive difference.
  • Jaber Henzab (Qatar) – a promising digital artist who brings interesting art forms to life and highlights iconic FIFA World Cup stadiums.

Speaking about the news, Colin Smith, FIFA Chief Operating Officer – World Cup, said: “As the greatest show on earth, the FIFA World Cup is an opportunity to involve everyone in football. These artists help people dream through art, culture and the beautiful game.”

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