FIFA+ gets tech and sponsor boost with Globant multi-year deal

October 17 – FIFA has agreed a multi-year agreement with digital consultant and software provider Globant who will become the Global Platform Supporter of FIFA+, FIFA’s newly launched streaming platform.

The deal begins with the Qatar 2022 World Cup and includes the Women’s World Cup Australia & New Zealand 2023.

Globant also becomes a FIFAe Series Global Sponsor in 2023, 2024 and 2025. The deal also covers tournament sponsorship of FIFA’s age-group world championships.

FIFA said Globant “will create new features and connected experiences for FIFA+ users while supporting the distribution of the platform.”

“Since its launch in April, FIFA+ has quickly established itself as the go-to platform for fans, as well as the digital home of FIFA events, including those that will be supported by Globant over the coming years,” said Romy Gai, FIFA’s Chief Business Officer.

“Through its multi-faceted support, Globant will play a vital role in accelerating the development of FIFA+ as a groundbreaking digital hub that inspires and engages football enthusiasts across the globe.”

FIFA’s digital transformation process is being driven through its FIFA+ platform which is a home for archive footage, new programme making, some live matches, as well as traditional text and stats content.

Martin Migoya, Co-Founder and CEO of Globant, said: “This multi-year partnership transcends any specific competition and supports this sport in all of its expressions – women, men, esports and youth. We believe that unlimited voices bring unlimited power, and diversity is a pivotal factor for innovation.”

No value was given for the deal that will see Globant utilise the latest technologies to enhance the user experience on FIFA’s digital platform.

Wanda Weigert, Globant’s Chief Brand Officer, added: “We believe that technology can boost passion and elevate the sports experience. Participating in all these global competitions will allow us to connect with people from every corner of Earth and with beloved brands to support them in their reinvention paths.”

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