October 20 – UEFA has appointed 2024 Hospitality Experience AG, a joint venture between Sportfive and Fortius, as the global exclusive Official Hospitality Provider for UEFA EURO 2024.
2024 Hospitality Experience AG will be the only source of Official Hospitality packages. It will create, promote, sell and deliver unique ticket-inclusive hospitality packages for EURO 2024 which will be available to buy online.
Martin Kallen, UEFA Events CEO, said: “I am certain that with their combined experience, network and technology, they will offer and deliver an attractive Official Hospitality experience to clients.”
EURO 2024 will see 24 teams play across 10 venues in Germany. The tournament will kick off on 14 June 2024 in Munich with the final being played in Berlin on 14 July 2024.
Robert Müller von Vultejus, Chief Growth Officer, SPORTFIVE, commented: “Customer-centric hospitality will be at the heart of UEFA EURO 2024. We are not only delighted, but full of excitement to join forces to deliver the best hospitality experience ever for this special tournament. With our expertise, knowledge, and global sales network, we are perfectly aligned to responsibly commercialise the demands of UEFA on one hand and the corporate guests, on the other.”
The Official Hospitality programme will guarantee premium tickets, gourmet catering and elite viewing positions at top-class venues from a wide range of exclusive packages.
Max Müller, FORTIUS AG CEO, said: “Customers are at the centre of everything we do, and our technology will provide them with all the necessary tools to select and curate an exceptional Official Hospitality experience. We aim to deliver the most connected and digital hospitality experience that the world of commercial sports hospitality has ever seen.”
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