EA Sports hooks up with love.fútbol for ‘Thread The Future’ promo

November 14 – EA Sports has inked what it is describing as a ‘special collaboration’ with non-profit organisation love.fútbol to help raise awareness of safe play and to engage communities and promote the universal social values of sports.

love.fútbol’s mission is to build safe places for every child to play football, around a celebration of a love of the game and key sports pillars such as unity, teamwork, inclusion, sportsmanship, leadership, and performance.

Within the EA Sports FIFA 23 game players can now unlock the newly launched love.fútbol Thread The Future jersey.

“We are very excited to work with EA SPORTS to showcase our Thread The Future jersey. It is a way to inspire new and existing gaming fans in innovative ways to grow the game at all levels while engaging communities on and off the field in inclusive, fun, and positive play experiences,” said love.fútbol CEO Drew Chafetz.

The jersey design has a colourful look with culturally relevant graphic patterns representing the universality of the game and love.fútbol projects on five continents.

Fans can purchase the real life version of the love.fútbol x EA SPORTS FIFA 23 jersey at threadthefuture.org.

Since launch in 2006, love.fútbol has reached more than 90,000 children in 59 communities around the world.

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