November 15 – Manchester United have launched their first official non-fungible token (NFT) collection which will be given away to fans around the world.
The club said that it wants to create a Web 3.0 community that will “educate, reward, and unite” their global fanbase through digital and real-world experiences.
The digital collectibles are based on official training kit partner Tezos’ blockchain platform, with future collections inspired by the club’s history to be made available. Manchester United have said that 20% of all proceeds will be donated to the club’s foundation charity.
“Much like the football traditions of old, such as collecting match programmes, club badges and sticker books, fans will soon have the additional option to collect this new type of digital memorabilia,” said Manchester United’s chief executive of digital products and experiences Phil Lynch.
“Having watched the Web 3.0 space closely and consulted with fans for their views on how this unique virtual world should operate, we’ve worked with the Tezos ecosystem teams to apply these learnings and believe that the launch of Manchester United digital collectibles is different to others, providing the option of unique and enhanced engagement opportunities to our incredible fans.”
“It is an honour to be part of the club’s first step into Web 3.0 through the creation of digital collectibles which the club and its followers will cherish for years to come,” added Mason Edwards, chief commercial officer at the Tezos Foundation.”
“It takes an appreciation of football and the club’s history, but also a blockchain that’s powerful, decentralised, resilient and scalable to do it.”
The terms of the deal were not disclosed.
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