November 21 – With the addition of three last minute regional sponsors, FIFA has announced that all its sponsorship packages for the Qatar 2022 World Cup have been sold out.
Fine Hygienic Holding was the final Regional Supporter to sign up, and will provide disinfectants, cleaning products and hand sanitizer stations across all tournament locations.
It joined YouTube and Visit Las Vegas, the marketing and promotional arm of the US city, as the final regional supporters.
FIFA said Qatar 2022 “will be backed by a full quota of FIFA Partners, FIFA World Cup Sponsors and Regional Supporters after FIFA sold out all sponsorship tiers and inventory for the football extravaganza.”
Marketing rights packages range from brand and digtal exposure to specific fan and customer engagement initiatives.
“It is fantastic to forge such fruitful collaborations with our valued commercial partners and sponsors for this incredible spectacle – the first-ever FIFA World Cup in the Middle East,” FIFA President Gianni Infantino said.
“Their support not only contributes towards the successful delivery of this ground-breaking tournament, but it also ensures that essential funds are channelled to our 211 member associations and various worldwide programmes which contribute to the ongoing development of the game worldwide, helping to make football truly global.”
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