CPL to move to collective bargaining over player wages; signs TikTok as partner

December 21 – The fledgling Canadian Premier League (CPL), set to enter its fourth season, will in future negotiate its contracted players’ terms and conditions with the Professional Footballers Association of Canada (PFA Canada) under a collective bargaining agreement.

The decision to recognise PFA Canada as the representative of professional soccer players under contract to CPL teams, was taken after a secret ballot of players was taken.

A majority of ballots cast by the players voted in favour of PFA Canada representing them as their bargaining agent.

“We respect the outcome of the vote of the players in the CPL and their desire to be represented by PFA Canada,” said Mark Noonan, Commissioner, CPL.

“We look forward to working with PFA Canada to negotiate a first collective agreement that will serve as a win-win for both the players and the League. We have every hope that we can work together collectively and collaboratively to grow the CPL and the sport of soccer in Canada for all stakeholders.” 

CPL and Canada Soccer build content and reach with TikTok

Canada Soccer and the Canadian Premier League (CPL) have agreed a content partnership with TikTok Canada that will give Canadian soccer fans unique glimpses into Canada Soccer’s Men’s and Women’s National Teams.

TikTok brought content from the Canadian team at the just completed Qatar 2022 World Cup and will do the same with the women’s team during theor Women’s World Cup Australia & New Zealand 2023 campaign.

“We’re passionate about the growth of soccer in Canada and excited about all the incredible content fans around the world will continue to enjoy from Canadian Premier League (@cplsoccer) and Canada Soccer (@canadasoccer)! Soccer fans crave content that captures the authenticity, passion and thrills of live sports, and there’s no doubt that audiences around the world will be excited to score a behind-the-scenes look at the world of Canada Soccer they’ll be offering up,” said Adam Burchill, Head of Sports & Gaming, North America for TikTok.

In terms of the CPL, TikTok will amplify and promote the league across the country through livestreams, behind-the-scenes content and engagement with the global community of soccer fans.

In terms of the CPL, TikTok will amplify and promote the league across the country through livestreams, behind-the-scenes content and engagement with the global community of soccer fans.

“We are delighted to partner with TikTok to give fans of the CPL a look behind the curtains of our league,” said Noonan.

“As a fledgling league, we have countless fascinating and important stories still untold and captivating personalities to introduce our audience to. We look forward to doing just that with the support of TikTok.”

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