January 5 – Premier League Manchester City, whose owners City Football Group (CFG) have ambitions to expand in India, has unveiled a new regional partnership with Indian digital services company Jio Platforms.
Jio will become the club’s Official Mobile Communications Network Partner in India. The partnership was enabled and supported by RISE Worldwide, a Reliance initiative, India’s largest sports and entertainment company.
Man City’s OTT platform CITY+ will be integrated into the JioTV platform. This will give Indian fans access toexclusive club content including match highlights, live Manchester City Women’s team and Elite Development Squadfixtures, matchday content and City Studios documentaries.
Man City and Jio will combine to create a number of experiences that fans can access through Jio’s platforms, includingJioTV, MyJio, Jio STB, JioEngage and other applications and platforms.
Ferran Soriano, Chief Executive Officer, City Football Group, said: “The club has a passionate and growing fanbase in India and we are continually exploring new ways to provide greater fan experiences for our followers in the region andaround the globe, particularly within the digital and technology space. We look forward to working with Jio as we develop theseopportunities throughout the partnership.”
JioTV is one of India’s leading digital video platforms providing more than 900 channels in 16 languages across 12 genres. It is the second biggest OTT platform globally with more than 350 million downloads.
Akash Ambani, Chairman of Reliance Jio Infocomm Ltd. (a wholly-owned subsidiary of Jio Platforms Ltd), said: “Wewill present City fans with experiences through a multitude of digitally powered immersive initiatives. We believe bothbrands share similar values of bringing transformational impact to their communities and through this partnership, we endeavour to bring the best of football to the sports communities and Man City fans in India.”
No value or term was given for the deal.
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