January 12 – Promotion of the Women’s World Cup 2023 in Australia and New Zealand is gathering speed with FIFA picking up the ‘Beyond Greatness’ theme of local organisers and launching their own team of local stars to be known as ‘Beyond Greatness Champions’.
The tournament ambassadors come from the two host countries and from across sport, entertainment, media, arts, politics and business.
FIFA Women’s World Cup 2023 COO Aotearoa New Zealand Jane Patterson said: “We’ve called upon inspirational Australians and New Zealanders who represent our host nations’ diverse communities, who share values with our event, and who have achieved their own moments of greatness to help us engage with our communities and promote the FIFA Women’s World Cup Australia and New Zealand 2023.”
The ’champions’ will promote women’s sport, inclusivity and unity through their social channels, as well as represent the Women’s World Cup 2023 at key events.
The list of Beyond Greatness Champions will be added to as the tournament nears but in the first release of names includes New Zealand’s first Winter Olympic gold medalist Zoi Sadowski-Synnott and business leader Dame Therese Walsh, and Australia’s most successful female Paralympian Ellie Cole and inaugural Rugby Sevens Olympic gold medalist Chloe Dalton.
Women’s World Cup 2023 COO Australia Jane Fernandez said: “The FIFA Women’s World Cup is going to create history and make change right across Australia and Aotearoa New Zealand, and what better team of inspirational people to help celebrate this than our very own history-makers. Our Beyond Greatness Champions will help shape moments of empowerment for women on and off the pitch in the lead up to the tournament, now and for generations to come.”
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