Nordic hosting bid harnesses player power for Women’s Euro 2025 pitch

January 17 – The Nordic hosting bid for the UEFA Women’s Euro 2025 is gathering pace with some of the biggest names in football from Denmark, Finland, Norway and Sweden giving it their backing.

UEFA will decide on the 2025 hosts on April 4. The Nordic bid is the only multi-federation proposal before the European governing body which has also received proposals final bid dossiers from France, Poland, and Switzerland.

The Nordic bid promises to deliver the biggest Women’s EURO to date with more than 800,000 tickets available for sale and a final at Friends Arena in Stockholm – the largest stadium in the Nordic region with 50,000 seats. The 2022 Women’s Euro in England had a final attendance of 574,875 across the tournament attendance, double the attendance figure of 2017.

The four capital cities of Copenhagen, Stockholm, Oslo, and Helsinki are the main host cities in the Nordic bid, together, with one additional city from each of the four countries: Odense (Denmark), Göteborg (Sweden), Trondheim (Norway), and Tampere (Finland).

Magdalena Eriksson, who plays for Chelsea FC in the English Women’s Super League as well as the Swedish national team, said: “The Nordics bid has the vision to inspire and build truly equal opportunities for women’s football across Europe. I am driven by a similar vision every time I step on the field. It would be a dream come true to play in the Nordics in 2025 – I hope the rest of Europe will be joining me in this dream!”

Other female players who have come out to support the bid are Pernille Harder (Chelsea FC / Denmakr), Ingrid Engen (FC Barcelona / Norway) and Natalia Kuikka (Portland Thorns / Finland).

The bid is also harnessing the support of the region’s biggest names in the men’s game.

Kasper Schmeichel, who plays in the French Ligue 1 club Nice as well as Denmark, said: “We promise to provide a tournament of joy and celebration, where everyone will be invited to celebrate the shared values of our European football community – together.”

Victor Lindelöf (Manchester United / Sweden), Alexander Sørloth (Real Sociedad / Norway), and Lukas Hradecky (Bayer 04 Leverkusen/ Finland) have also all pledged their support to the bid.

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