Betano adds Supercopa do Brasil to naming rights roster

January 20 – Online bookmaker Betano has added the naming rights to the Brazilian Supercopa to the naming rights it secured in December to the Copa do Brasil.

The Supercopa do Brasil – now the Supercopa Betano do Brasil – will be played January 29 between Flamengo (winner of the Copa do Brasil) and Palmeiras (champion of the Brasileirão).

“The acquisition of the naming rights for the Supercopa comes as a natural consequence of the acquisition of the naming rights for the Copa do Brasil 2023. By investing in the main sports competitions in the country, Betano helps to promote the sports industry, strengthens its brand and positions itself increasingly towards market leadership,” said Alexandre Fonseca, Betano’s country manager in Brazil.

The Copa do Brasil is the Brazilian domestic cup competition played by 92 teams, representing all 26 Brazilian states plus the Federal District. Betano has the naming rights until 2025.

Betano has acquired a number of key sponsorship rights in the Brazilian football market including sponsorships of Fluminense and Atlético. Earlier this month Betano also signed with the Paulista Football Federation to sponsor the 2023 Paulista Championship.

The Supercopa sponsorship gives Betano branding rights across the stadium including the stadium’s wrapping, logos on the reserve benches and LED panels the full length of the field, central panel as well as 3D carpets on the pitch pre-game and at half-time.

Just before the start of the World Cup, Betano broke new ground with FIFA, becoming an official event regional partner, the first time the world governing body has embraced betting company sponsorship.

Betano also has sponsorship partnerships with Fluminense and Atlético Mineiro in Brazil; Club Universidad de Chile and CD La Serena in Chile; FCSB and Universitatea Craiova in Romania; Olympiacos and PAOK FC in Greece, and FC Porto, Sporting CP and SL Benfica in Portugal.

No value was given for the new sponsorship.

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