FIFA pushes digital transformation to MAs with new education platform

January 25 – FIFA has launched an education initiative to develop digital skills across its membership.

Called FIFA Digital Skills, the programme is delivered via a dedicated e-learning platform and features a series of live masterclasses that are available to all 211 member associations.

“As the world changes around us, we need to invest in people so that they are better placed to embrace the future,” said FIFA’s Chief Member Associations Officer, Kenny Jean-Marie. “We are proud to launch a platform that will be a one-stop resource for member associations, allowing them to access valuable information and encourage learning as part of the football community in the area of digital.”

At the core of the platform will be best practice case studies as well as analyses of the latest technological trends from the brands driving the digital revolution. There is also has a peer-to-peer learning function. Users can also host tailored sessions focused on their own experiences.

“The FIFA Digital Skills initiative is powered by FIFA … We already have nearly 100 MAs on board and more than 400 participants learning and sharing their experiences, and we want to continue to use FIFA+ as a platform to give the entire world of football a voice, telling their stories and bringing their beautiful game to light,” said FIFA’s Director of Strategy, Digital and FIFA+, Charlotte Burr.

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