January 25 – Another premium sponsorship asset in Brazil has been picked up by an online bookmaker. EstrelaBet have become a main sponsor of the Mineiro state championship – Campeonato Mineiro.
Already a sponsor of clubs Atlético Mineiro, Cruzeiro and America-MG, EstrelaBet will have branding in the Mineirāo Stadium and the Independência Arena, as well as on the broadcast.
EstrelaBet Head of Sponsorships, Rafael Zanette, said: “Having the EstrelaBet brand in the state games is very important for our objectives. I am sure that it will be a partnership with positive results for both parties.”
No value was given for the one season deal.
President of the Mineira de Fútbol Federation, Adriano Aro, said: “The company knows the Minas Gerais scenario and our soccer very well. It is a sure hit for all sides. The ball is about to roll and we will surely have a historic edition of our competition.”
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