OneFootball and DAZN test new ground with live football PPV distribution deal

February 3 – Sports streaming leaders DAZN and OneFootball have struck a distribution deal that will widen the reach of DAZN content in Germany and Austria via OneFootball’s network.

Kicking off this weekend, selected live DAZN matches from Italy’s Serie A and France’s Ligue1 will be offered as single pay-per-view events in the two countries.

The first matches in the new agreement this weekend include Paris Saint-Germain vs FC Toulouse and Olympique Marseille vs OGC Nice in Ligue 1, as well as the Milan derby from Serie A. Matches will cost €3.49 or €4.99 depending on the level of the fixtures.

As well as live PPV matches, free-to-air highlight clips will also be available from DAZN’s top European leagues and competitions on OneFootball.

Alice Mascia, CEO of DAZN DACH, said: “DAZN and OneFootball are a great fit as brands, as we both aim to innovate the way fans discover and watch their favourite sport. At DAZN we want to enable all football fans to watch their favourite sport the way they like it best. Therefore, we have already made our unique and diverse football offer available in the past via partners to address specific audiences and increase accessibility. Now, we offer fans even more flexibility and watch individual matches via PPV thanks to this cooperation with OneFootball.”

OneFootball has a mobile-first strategy and has built a global audience of more than 100 million monthly active users, 75% of whom are between 17 and 34 years old.

Lucas von Cranach, founder and CEO at OneFootball, said: “We have a lot of admiration for the platform and the brand DAZN has built and how they’ve scaled to reach and engage so many sports fans around the world… We can’t wait to see how football fans engage and see how we can build a long-term relationship between our two organisations. This is a really important first step towards us and DAZN bringing even more live and affordable football to our fans all over the world.”

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