February 21 – LaLiga’s Osasuna has unveiled car dealership HR Motor as the club’s back of shirt sponsor. Earlier this month the club confirmed Kosner as its new front of shirt sponsor.
The HR Motor deal began with last weekend’s match against Real Madrid and will continue to the end of the 2023-24 season while Kosner will start its sponsorship in July for the 2023-2024 season with an option to extend.
No value was given for either deal.
HR Motor is rooted in the local region. It was founded in 1999 by brothers Emilio and Javier Hernández in Tudela and has since expanded to 13 dealerships throughout Spain. They have sold over 100,000 vehicles
Club Atlético Osasuna President Luis Sabalza said: “All the work we are doing on and off the field to reinforce our non-sporting structures is showing important results, and I am very pleased. I hope this alliance with HR Motor, a proudly Navarrese company with car dealerships throughout all of Spain, will be productive for both parties.”
Kosner is a brand of air conditioning and climate control equipment whose products can only be purchased at the points of sale of the Saltoki Group.
Thanking Kosner for its commitment to Osasuna, Sabalza said: “We are excited to be able to improve the team every season while continuing to grow as a club, and that is only possible with the stability that comes from the support of a strong sponsor like Kosner. There was a time when it was very difficult to attract big brands, but we have turned the situation around.”
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