March 3 – Financial institutions are lining up to get involved with the women’s game, targeting an increasingly empowered and powerful market.
NWSL side Angel City FC already has Bank of Montreal (BMO) as the club’s retail banking and wealth management sponsor (BMO also has naming rights to the stadium they share with MLS side LAFC). In a new sponsorship Angel City have announced PNC as their business banking sponsor.
PNC picks up business-to-business banking rights and will be designated as Angel City’s ‘Official Women’s Business Champion’. It will activate its sponsorship via focussing on financial education for women and women’s business initiatives, with an emphasis on businesses in and around LA.
Its banking subsidiary, PNC Bank is owned by the Pittsburgh, Pennsylvania, based PNC Financial Services Group. The bank operates in 27 states and the District of Columbia, with 2,629 branches and has income of about $6.1 billion and assets under management of about £325 billion.
PNC Bank said: “In addition to supporting one of the LA’s favorite pastimes, PNC’s status as The Official Women’s Business Champion for the team aligns with PNC’s decades-long contributions to advocating for the success of women who are financial decision-makers and its more recent Project 157: Accelerating Women’s Financial Equality initiative.”
PNC launched Project 257 after the World Economic Forum’s 2020 Global Gender Gap Report revealed it would take women 257 years to economically catch up to men if progress continued at its current pace.
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