FIFAe launches FAMEHERGAME programme to ecourage more women into esports

March 14 – FIFA has kicked off a new initiative to encourage greater female participation in football esports with the launch of a women’s inclusivity programme titled FAMEHERGAME.

The aim is to increase visibility of esports, build grassroots opportunities and create a safe space for women to compete in the FIFAe ecosystem.

Fabienne Morlok, one of the leading women on the esports scene, said: “Esports is for everyone, and it’s time to showcase our skills to the world! With FIFAe’s support, we are looking forward to developing the women’s game and inspiring the next generation of aspiring players. I’m calling all women out there to join us in writing history and challenging the status quo.”

The programme will see member associations encouraged to run boot camps to provide chances for women to join FIFAe and build local communities. For the Women’s World Cup 2023, one nominated player from each qualified nation will be invited to the FAMEHERGAME boot camp hosted by FIFAe in mid-2023. France, Morocco and South Africa have already joined the initiative.

The boot camp, will give players coaching sessions and compete against each other in an elite tournament, with the top two players winning an invitation to the tournament in Australia and New Zealand this summer.

“FIFAe is a platform where everyone can take part, compete on the highest level and fame their game on the biggest stage. We believe that by increasing opportunities for women, we can help build a more diverse and inclusive esports environment together with the community,” added Adrian Rölli, Head of eFootball at FIFA.

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