March 14 – Scotiabank have renewed its long term sponsorship of Concacaf’s major events, including the title sponsorship of the Champions League which is currently at the round of 16 knock out stage for the 2023 edition and in the final year of its current format before expansion in 2024.
The agreement also secures Scotiabank as a Tier 1 partner of the next editions of the expanded Concacaf Champions League, the Concacaf W Championship, the Concacaf Beach Soccer Championship, the Concacaf Futsal Championship, and all of Concacaf’s Youth Championships, including the U-15, U-17, and U-20 girls’, boys’, women’s and men’s competitions.
Scotiabank first sponsored the confederation’s events in 2014 and stuck with Concacaf throughout the FIFAgate scandals that hit football in the region in 2015. A period that Concacaf now looks to have left well and truly behind as it reported a budget at its last congress of $800 million for the confederation’s next four-year cycle.
“We at Concacaf are extremely proud to know that this important relationship will continue to grow and prosper for several more years to come. Scotiabank has not only demonstrated their commitment to Concacaf, our fans and the region but they have proven to have a deep understanding of the power of football to unite people and foster opportunities for inclusion and growth”, said Concacaf General Secretary, Philippe Moggio (pictured far right).
As well as supporting Concacaf’s top men’s club competitions, and the growth of women’s football, Scotiabank has been active with development-focused youth tournaments and initiatives, including the first Under-13 boys’ club competition and the Scotiabank Concacaf NextPlay Cup grassroots program for children in the Caribbean.
The jewel in the crown of Scotiabank’s club competition sponsorships is the Concacaf Champions League that will be added to this autumn with regional cup competitions that will qualify clubs for an expanded Concacaf Champions League taking place each Spring (February-June). The new Champions League will include 27 clubs and more than 50 matches.
Scotiabank is also renewing its commitment to supporting the Women’s game, continuing to sponsor the Concacaf W Championship through 2026, and promoting inclusion and gender equality, with a focus on increasing opportunities for women to be successful.
“At Scotiabank, we believe that everyone should be welcomed on the field. That’s why we use football as a force for good to foster more diversity and inclusivity in the sport in the communities in which we live and work. Since 2014, Concacaf has been a key partner in promoting our shared values and delivering unique experiences through football, on and off the field,” said Laura Curtis Ferrera, SVP and Chief Marketing Officer, Scotiabank.
Scotiabank will activate its sponsorship through title and logo branding across Concacaf assets, as well as strong in-stadium brand presence, as well as via offering unique experiences for clients and engaging fan-facing activations.
“We are proud to continue working together to grow the sport across the Americas and level the playing field by promoting a more inclusive football ecosystem by supporting the development of both female and male athletes,” said Fererra.
Supporting diversity and inclusion has been a focus of Scotiabank marketing activation with initiatives including Everyone on the Field (Todos a la Cancha), a campaign that celebrates how the Bank is using football as a force for good to help build more inclusive communities.
No value was given for the sponsorship renewal.
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