Old meets new in shiny renovated stadium. Botev Plovdiv embrace next frontier

March 20 – Bulgaria’s oldest football club Botev Plovdiv has signed a partnership agreement with one of the newest digital platforms targeting football, Fanzee.

Fanzee is a fan engagement tool designed to help sports organisations engage with their fans through innovative promotions and exclusive rewards. The club will integrate the Fanzee platform to create a dedicated digital space for Botev fans with entertaining and up-to-date content throughout the season.

“Challenge yourself and test your knowledge through various quizzes, solve puzzles and collect tokens of your favorite footballers. Chase the top spot on the team fan leaderboard, earning prizes and great matchday experiences. Explore the world of your favorite club in ‘Botev Plovdiv x Fanzee Hub’ and get a chance to win exclusive access during our home matches,” wrote from the club.

At the end of April, Botev Plovdiv will return to its stadium ‘Hristo Botev’ after a reconstruction that has take 10 years to complete.

Sergey Rasulov, Botev’s media director, emphasised that with the new partnership the club will provide unlimited opportunities for engagement of the fans.

“In parallel with the preparations for the historic return to our stadium, the club strives to create an ecosystem that combines new technologies, innovations and experiences, both online and offline. Through our new partnership with Fanzee, we have the chance to offer unlimited fan engagement opportunities that include NFTs, quizzes and other interactive options. Join us on this journey and explore the world of your favourite Botev, with a chance to win access to VIP seats during home matches,” said Rasulov.

“We are proud to start a partnership with a club with such a great history as Botev. Together we will create an incredible digital space for every fan of the team, allowing them to interact with their favorite club in a way they have never experienced before – quizzes, fantasy games and other exciting activities with exciting prizes and access to exclusive club events,” commented Alex Burdudzha, European business development manager for Fanzee.

Contact the writer of this story, Aleksander Krassimirov, at moc.l1685361742labto1685361742ofdlr1685361742owedi1685361742sni@o1685361742fni1685361742