March 21 – Spain’s LaLiga is pushing its brand and expertise into Eastern Europe with a seminar to be held in Sofia, Bulgaria, organised by Palms Bet, the official partner of LaLiga in Bulgaria.
LaLiga Football Seminar will include panels and presentations based on topics including how to build on the pillars for a sustainable club and league growth, related financial fair play aspects, digital strategies for fan engagement, as well as a specific block focused on commercial and partnership strategies along with revenue management.
The talks will be followed by a final round table to address local issues and share best practices between LaLiga and football administration professionals within Bulgaria.
A number of Bulgaria’s leading clubs will be in attendance alongside a wider group of football coaches, managers, and executives working in the supply side of football, sports, or the entertainment industry.
The day will close with the LaLiga experts in conversation with representatives from Bulgarian football addressing major issues in football and Bulgaria in particular.
Speakers include Diego Sanchez, head of business development at Atletico de Madrid; Pablo Arquero, head of sponsorship at Real Betis Balompie; Aitor Jimenez, chief strategy, innovation and new business officer at Baskonia-Alaves Group; Xiaowei Guo, International digital content coordinator at LaLiga Digital Strategy; and Jesus Pizarro, International development delegate at LaLiga.
Contact the writer of this story, Aleksander Krassimirov, at moc.l1713613048labto1713613048ofdlr1713613048owedi1713613048sni@o1713613048fni1713613048