March 27 – You’ve got mail. With those words, Belgium, Netherlands and Germany launched their bid for the hosting of the 2027 World Women’s Cup.
FIFA opened the bidding process for the women’s football flagship tournament at the end of last week. The three European nations wasted no time in making their bid official. On Twitter ‘BNG2027’ wrote: “We are ready for it FIFA Women’s World Cup 2027. So FIFA, you’ve got mail.”
The bid’s campaign slogan reads ‘Breaking New Grounds’, the three capitals referring to the three bidding nations. The countries first expressed their ambition to jointly host the tournament in 2020. They are expected to be up against Brazil as well as South Africa for the right to host.
“We want to seize the momentum with our bid and together give women’s football a new boost,” said the KBVB manager of women’s football Katrien Jans.
“Great sports moments inspire. This way we want to put women’s football on the map. We want to create the best sporting conditions for our players, create a unique atmosphere for the fans and pay great attention to a sustainable organisation.”
The KNVB’s Gijs de Jong said: “The popularity of women’s football in the Netherlands has skyrocketed after the European Championship in 2017. Since then, the Orange Women have become an integral part of Dutch football.”
Germany hosted the Women’s World Cup in 2011 while the Netherlands organised Euro 2017. Belgium has never staged a major women’s tournament and some its infrastructure requires an overhaul. It would be the first time that the tournament would be staged by a triumvirate of countries.
This summer, Australia and New Zealand will co-host the finals in an expanded 32-team format. Of the three countries, only Belgium failed to qualify, falling to Portugal in a European playoff.
FIFA will award the hosting rights for the 2027 tournament at its annual Congress in 2024.
See: FIFA opens bidding process for Women’s World Cup 2027 with first deadline April 23
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