AFA builds on World Cup win with Dafabet deal for Asia

April 4 – Capitalising on their world cup win, the Argentine Football Association (AFA) has agreed a two-year regional sponsorship agreement for Asia with Dafabet.

The agreement covers Argentina’s participation in the Copa América 2024 which will be played in the US.

The AFA said that the agreement was a further consolidation of its increased commercial opportunities built on the back of world leading on-field performance.

President of AFA, Claudio Tapia, said: “In recent years AFA has developed a strong expansion in world markets but above all in the Asian market.. The most important brands find today in the Argentine National Team, a strategic partner for their marketing plans in the various regions, AFA offers a plan for each of its business partners. I welcome Dafabet to the sponsorship platform of our selection.”

Dafabet’s Marketing Director, Nikos Diakoumopoulos, said: “We are very proud to announce the partnership with AFA, which needs no introduction. We look forward to working together to achieve common goals around the world and wish you the best of success.”

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