Bayern Munich to fly Bundesliga flag in Japan with SKY PerfectTV! backed pre-season tour

May 2 – Bayern Munich will pay tow pre-season fixtures in Japan as part of the second edition of the ‘SKY PerfecTV! Bundesliga Japan Tour’.

The Bundesliga Japan Tour was launched in November 2022 with current UEFA Europa League holders Eintracht Frankfurt playing two J1 League clubs – Urawa Reds, and Gamba Osaka.

The 2023 tour will again consist of two matches, with Bayern playing Kawasaki Frontale at the National Stadium on 29 July as the second match. Details of their first opponent are still to be announced.

Bundesliga Chief Marketing Officer Peer Naubert said: “After a fantastic launch last year, we are delighted that FC Bayern will be the second club to travel to Japan as part of the joint initiative. Following the tour in November 2022, television viewership more than doubled for the resumption of the 2022-23 Bundesliga season.

“With 16 Japanese players currently in Germany, this visit of one of the world’s biggest clubs will only add to the growing fanbase in the region. We are excited to partner with SPTV and bring the Bundesliga closer to even more fans throughout Japan.”

Sky Perfect TV! is the Bundesliga’s broadcast partner in Japan having signed a 5-season deal in 2020 forexclusive broadcasting and distribution rights, as well as a commitment to a range of joint marketing activities in Japan.

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