May 25 – French Ligue1 side AS Monaco has signed a partnership agreement with Rarecubes, a Web3 consultingagency, to support the development of a new digital platform for the club.
The partnership will run until the end of the 2024/25 season
The club said “the aim of this virtual universe, accessible to all and authentified by blockchain technology, is to enableAS Monaco supporters to have access to new opportunities for engagement and interaction with the Club, to enjoy new experiences and to obtain new types of digital items.”
Rarecubes will have a sponsorship package focussed on the club’s digital communication media.
Thibaut Chatelard, Chief Marketing and Revenue Officer at AS Monaco: “We are closely following the world ofWeb3 and blockchain, which is constantly evolving at a very fast pace. Rarecubes is a reference in this field and shares, like us, the ambition to be at the forefront of innovation and new technologies.
No value was given for the deal or VIK split between development support and sponsorship. Simon Rames, Executive Director at Rarecubes said the objective of the partnership with AS Monaco is “to create an innovative platform that will push the boundaries of the digital fan experience.”
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