Amazon delivers first major football sponsorship becoming UEFA Women’s Football partner

June 2 – On the eve of the Women’s Champions League final between Barcelona and Wolfsburg, Amazon has signed a multi-year agreement to become a partner of UEFA Women’s Football in a deal that will see the company back various competitions including EURO 2025 – the first time it has sponsored a major international tournament – as well as the Women’s Champions League.

“Through the partnership we are looking forward to working together to enhance the online fan retail experience, as well as bringing further innovations to football fans all around the world,” said Guy-Laurent Epstein, UEFA marketing director.

“Amazon with its global footprint is an ideal platform to support the continuous growth of the women’s game worldwide.”

Amazon joins adidas, EA Sports, Euronics, Grifols, Heineken, Hublot, Just Eat Takeaway, PepsiCo, PlayStation and Visa as a UEFA Women’s Football Partner.

Sanjay Balakrishnan, VP of EU Prime & Marketing, added: “We at Amazon are excited to partner with UEFA Women’s Football. UEFA Women’s EURO 2025 will be our first major international sports tournament sponsorship and comes with a commitment to create a meaningful impact on the women’s game.

“We are committed to using our scale as a force to drive even more momentum for the women’s game, and plan to support the associated communities, improve fan experiences and work with UEFA to continue the incredible growth achieved in the women’s game, so far.”

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