July 3 – Premier League relegated Leicester City have returned to King Power for their front of shirt sponsors for their Championship campaign. The Thai business is also the naming rights sponsor of the club’s stadium.
King Power will replace FBS, who had been the Club’s Official Principal Partner for two seasons, taking the shirt position in 2021.
King Power had been the club’s main sponsor from 2010 to 2021, including during Leicester City’s Premier League winning season.
The return to King Power is initially for a one-season deal. The logo will be on the front of both men’s and women’s first team shirts.
Leicester City Chief Executive Susan Whelan said: King Power have made a significant contribution to this Football Club’s rich heritage and this renewed commitment demonstrates its determination to keep contributing to that ongoing legacy in every way, as we embark on this new chapter.
”The renewed partnership with King Power marks a nostalgic reunion, reigniting the memories of an unforgettable period of triumphs and accomplishments for the Football Club. From 2010 to 2021, the King Power logo was proudly carried on Leicester City’s shirts during a remarkable journey that saw the Club reach unprecedented heights.”
The famous King Power brand will once again adorn the front of Leicester City shirts for the 2023/24 season, symbolising a renewed era of collaboration and shared ambitions for our men’s and women’s teams with the ongoing commitment of the Club’s parent company.”
No value was given for the King Power deal. King Power is a Thai travel retail group, based in Bangkok and focussed on the duty free business. The company is owned by the Srivaddhanaprabha family who also own the club.
For the year to May 2022, the club reported a loss of £92.5 million on turnover of £214.6 million compared with a loss of £33.1 million on turnover of £226.2 million the previous year. Last week Leicester City sold their star player, James Maddison, to Spurs for a reporter £40 million.
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