July 14 – FC Bayern Munich have announced a partnership with Chilean financial services platform Global66, their first in South America and second in Latin America.
Global66 is a digital financial platform that offers services including currency exchange, person-to-person remittances between Global66 accounts, a prepaid card (via Mastercard), and international money transfers.
The deal with the 33-time German champions will include a marketing activation around providing opportunity for young South America players to travel to Munich to showcase their talent on the European stage.
“We are pleased to announce with Global66 our first South American partnership and the second in Latin America” commented FC Bayern Executive Board Member Andreas Jung. “Together we want to offer young people in the region the opportunity to develop. With this partnership, FC Bayern continues its growth in the Americas on and off the pitch.”
FC Bayern has been working to expand its brand through the Americas from its North American offices.
“FC Bayern is truly a global club with over 107 million fans in South America” said Tomas Bercovich, CEO and Co-founder of Global66. “This partnership with a team of this incredible stature is important to us because we share values, beliefs and impact. FC Bayern are a team that wins and we want to be that too.”
The Global66 brand will promote using Bayern’s marks as well as having visibility across Bayern’s media platforms.
“Global66 is a successful young company with huge ambition”, commented FC Bayern’s managing director for the Americas, Dee Kundra. “We are always searching for the right partners who share our passion in bringing the club closer to fans no matter how far away from Munich they live.”
Contact the writer of this story, Harry Ewing, at moc.l1715102493labto1715102493ofdlr1715102493owedi1715102493sni@o1715102493fni1715102493