Polish bookie STS moves into club market with two new deals

July 25 – Polish bookmaker STS has agreed new sponsorships with Polish clubs Korona Kielce and GKS Katowice. 

The Korona Kielce deal runs until the end of the 2023/2024 season and will see the bookmaker’s logo will appear on LED banners, sponsorship walls and across the ul. Ściegiennego stadium. STS will also activate through the club’s digital media.

Paweł Rabantek, chief marketing officer at STS, said: “We are delighted that the club, which is such an important part of the region it represents, is once again joining the ranks of those sponsored by STS.

“One of the highest attendances in the Ekstraklasa, high fan engagement and the team’s excellent attitude in the spring round of last season show the potential of Kielce. We will do our utmost to ensure that our cooperation is of great benefit to both parties to the contract. It will also benefit fans, for whom we will prepare attractive offers and actions.

“For us, the sponsorship contract with Korona Kielce is the next stage of the effectively and widely implemented for years strategy of supporting domestic sport. Each sponsorship agreement is equally important to us and we approach each one with the utmost seriousness in order to fulfil the objectives stated in it.”

Korona and STS have been partners before in a deal that ran from 2016 – 2020. No value was given for the sponsorship.

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