Signify puts Threat Matrix into new dedicated sports division, Marsh hired to run business

July 26 – Data science and articificial intelligence specialists Signify Group, have launched a newly created sports division, Signify Sport.

The setting up of a sports specific division follows on from the success  Signify’s AI-driven Threat Matrix service which protects athletes and officials from online abuse. Clients include Arsenal, World Athletics, Australian Open Tennis, NBPA, FIFPro, Professional Footballers’ Association, and the Commonwealth Games Federation.

Jonathan Hirshler, CEO of Signify said: “The huge take up we are seeing with Threat Matrix in the sports world madethe decision to create Signify Sport both logical and timely. We are enormously proud of the high-profile clients we work with, helping them protect their athletes, officials and executives from online abuse.”

Sport integrity specialist Jake Marsh has been hired to run the division. Marsh has been working in the sport integrity and governance space for almost 20 years. Most recently he was Global Head of Integrity Services at Stats Perform.

Strategic sports consultant John Zerafa has also agreed to join Signify on a more permanent basis.

“Working in partnership with the Signify team over the last two years has allowed me to see the positive effects Threat Matrix can have on athletes and sports organisations. The

company’s reputation has grown rapidly, becoming a leading voice on the issues relating to online abuse andimplementing innovative solutions to tackle them… Signify’s capabilities focused on fan engagement and market intelligence will also be areas of focus for the Sport division. The technology and experience Signify has amassed is mind-blowing and I am incredibly excited about what lies ahead,” said Marsh.

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