August 9 – Google Pixel has announced two long-term partnerships with Premier League clubs Arsenal FC and Liverpool FC, making it both club’s official mobile partner across men’s and women’s first teams.
The deal will see Arsenal and Liverpool commit to supporting ‘Pixel FC’, a project comprised of dedicated women’s football content creators who were announced ahead of the Women’s World Cup this summer.
Marketing activations include Pixel working with Liverpool to establish a first-of-its-kind women’s football show on video viewing platform YouTube, that will delve into the Red’s WSL season as it progresses.
Meanwhile, Arsenal will benefit from improved pitch side footage of their Premier League and WSL games using Google Pixel’s cameras and technology.
Pixel, which was founded by Google to rival the iPhone, says its aim is use their technology to level the playing field netween the men’s and women’s games by creating a higher-quality viewing experience for fans of both teams.
The two Premier League giants join England’s national team on Pixel’s football sponsorship roster.
Eileen Mannion, Vice President Marketing at Google UK, said: “As their Official Mobile Phone partner, Google Pixel will use its legendary AI-powered camera to enhance the matchday experience, bringing fans closer to the game they love, by helping them capture all the emotions of football. We will also work with both clubs to help close the visibility gap for the women’s game, delivering on our commitment of making football more accessible and equitable for all fans.”
No value or term was given for either deal.
Commenting on sponsorship and in particular making “the game more accessible and boost(ing) the visibility of women’s football on the global stage”, Arsenal chief commercial officer Juliet Slot said: “Our priority is to put our supporters at the heart of everything we do and we’re extremely pleased to announce this exciting partnership with Google Pixel that will help us achieve this. This is a first for us and will bring supporters much closer to the action through high quality content.”
Contact the writer of this story, Harry Ewing, at moc.l1709020563labto1709020563ofdlr1709020563owedi1709020563sni@o1709020563fni1709020563