August 10 – Sports integrity group SIGA’s South American arm – SIGA Latin America – is collaborating with Brazil’s São Paulo Football Club, to stage an ‘Integrity Match’ at Sao Paulo’s Morumbi Stadium on September 4, just as SIGA’s Sports Integrity Week gets into full swing.
As part of the Sport Integrity Week’s Master Programme, the Integrity Match will be preceded by the Sport Integrity ForumLatin America.
The match will be played in support of sport’s values and as part of a wider global campaign aimed at promoting Sport Integrity.
Emanuel Macedo de Medeiros, Global CEO of SIGA and Chairman &CEO of SIGA LATIN AMERICA, stated: “An authentic galaxy of stars and charismatic personalities from the entire sports universe coming together for the same cause – in this case, Sport Integrity – is not a phenomenon we witness every day.
“Everyone is invited to this great celebration of Sport’s positive values. A Sport that we want to see regulated, managed and playing with the highest integrity standards. Worthy of the respect and legitimate expectations of all those who practice it, work in it, or invest their passion and resources.”
The ‘All-Star Game’ will bring together celebrities from the world of football and other sports, as well as personalities from various sectors of the sports industry, including sponsors, media outlets, and state, federal, and international sporting and governmental authorities.
From the men’s game Palhinha, Zetti, Silas, Cicinho, Grafite, and Ronaldão have committed to play, as well as Alline Calandrini, former Brazilian women’s national team player, and Camila Estefano, CEO of the social project “Em Busca de uma Estrela,” dedicated to training new athletes for the sport, are also confirmed.
Former professional basketball player and one of the current SIGA Champions, Kelly Santos, will play along with other notable participants including the Minister of Sport, Ana Moser, and the National Director of Football and Promotion of Women’s Football, Sandra Santos.
From the Brazilian sponsorship business, Pacto pelo Esporte will be represented by senior figures such as President Paulo Kakinoff, former CEO of Gol airline company, Hugo Passarelli, President of Passarelli Constructions, and Renata Maluf, Marketing Director of Gol.
Roberto Armelin, Legal and Compliance Director of São Paulo FC, said: “The Integrity Match demonstrates how natural diversity is, as well as inclusion and the rejection of all forms of prejudice. The conscious attitude of respecting people (all of them), as well as the rules of the game, shows that it is possible to change the way any individual thinks and acts. It’s the power of sports and the emotion it embodies that transforms people.”
The match will be played without officials.
“In a symbolic gesture to emphasize individual and collective responsibility for integrity and fair play on and off the field, the match will be played without referees,” said SIGA.
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