August 17 – Asian facing online bookmaker 6686 Sport has become Wolverhampton Wanderers’ new sleeve partner for the 2023/24 season.
The sleeve sponsorship is expansion of 6866 Sport’s club partnership, having become Wolves’ official Asian betting partner last season.
6866 branding has featured on first-team sleeves during pre-season friendlies, on both the home and away kits. The betting brand will also feature on the club’s double row LED advertising system at Molineux as well as activating via unique content on Wolves’ digital media platforms.
Russell Jones, General Manager for Marketing and Commercial Growth at Wolves, said: “This deal represents the biggest sleeve sponsorship in the club’s history and also demonstrates the growing strength of the Wolves brand in Asia and our ability to secure exciting new commercial partners in the region.
Last week 6686 announced it would be the exclusive Asian betting partner of Ligue 1’s AS Monaco in a three-season deal.
Danny Chen, Brand Manager of 6686 Sport, said: “We are delighted to announce our thrilling partnership with Wolves, as we join forces to revolutionise the world of sports betting.
“With many collective years of industry expertise, 6686 Sports has established itself as a trusted leader in the betting platform realm.
“By combining our vast experience and love for the game, we are dedicated to delivering an unparalleled betting experience that exceeds expectations. Prepare for an extraordinary journey where passion, innovation, and expertise converge to shape the future of sports betting.”
brand in Asia and our ability to secure exciting new commercial partners in the region.
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