August 18 – LaLiga has signed Visit Saudi as the Spanish leagueps new Official Travel destination and and global sponsor.
The sponsorship will focus on promoting Saudi Arabia as a year-round destination that, via football, that is bridging connections among diverse cultures, and ultimately bringing communities together.
LaLiga said it “will amplify Visit Saudi’s work highlighting Saudi Arabia as the world’s fastest-growing destination, its rich and captivating cultural heritage, its diverse landscapes, and its role as a pivotal hub for unprecedented sporting and cultural interactions in today’s football landscape.”
Óscar Mayo, LaLiga Executive Director, said: “Signing this agreement demonstrates our strong commitment to advancing sports and football science in the Arab world, as well as expanding our presence, and that of our clubs, in a relevant global sports hub. I am convinced that this remarkable partnership will truly touch fans’ emotions and empower them to feel the unifying power of football. Football and travel complement each other perfectly, serving as a means to connect and unite cultures all over the world.”
Sponsorship activation will include a high-profile launch event, followed by many other activities that will be held in the Kingdom. In particular the partnership will promote football-driven tourism.
No value was given for the sponsorship.
Fahd Hamidaddin, Saudi Tourism Authority CEO, said: “Football and travel bridge cultures and unite people. Saudi Arabia has millions of incredibly passionate football fans and as we continue to create a dynamic year-round destination, full of cultural events, we look forward to welcoming international travellers to experience the largest sporting and cultural exchange in sporting history, helping us in bringing the world to Saudi and bringing Saudi to the world.”
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