August 23 – The U.S. Soccer federation has agreed a global, long-term partnership with Sportradar for the collection and distribution of the federation’s betting data and content.
The agreement covers more than 111 matches per year including men’s and women’s national team competitions, the SheBelieves Cup and the Lamar Hunt U.S. Open Cup is at the semi-final stage this weekend with Lionel Messi and Inter Miami CF visiting FC Cincinnati and Houston Dynamo hosting Real Salt Lake.
Sportradar holds exclusive distribution rights for live AV streaming of U.S. Soccer competitions for betting purposes outside of the US. Sportradar said it will enable U.S. Soccer to commercialise its data and content through its global network of more than 900 regulated betting operators and 350 media clients.
U.S. Soccer and Sportradar will also develop bespoke data-driven solutions to help deepen existing fan relationships, attract and engage the next generation of national team supporters.
Ross Moses, Vice President, Business Ventures of U.S. Soccer, said: “The incredible youth and diversity that strengthen the USMNT and USWNT are just as evident in our fan bases, and this is an obvious area – not only gaming but technology broadly – to accelerate the growth of our sport and connect new partners to important growth demographics. It’s well recognized that the next four years are an unprecedented opportunity for American soccer, and partnering with an industry leader like Sportradar sets an amazing foundation for U.S. Soccer to protect the integrity of the sport while engaging a competitive and fast-evolving marketplace.”
The US federation has also agreed a wide-ranging deal with Sportradar’s Integrity Services for bet monitoring through its Universal Fraud Detection System (UFDS), Intelligence & Investigation (I&I) Services, Integrity Audit, and Education & Prevention, including anti-match fixing workshops.
“The profile of soccer globally across both the men’s and women’s game is the highest its ever been. At this important moment for the sport, this partnership reflects the shared commitment we have with U.S. Soccer to bring the sport to a larger audience both domestically and on an international level,” said Eric Conrad, Executive Vice President, Strategic Partnerships & Content, Sportradar.
“We know that when fans place bets on a game, their interest in the sport intensifies. I am confident that our scale, technology and leadership in the market will position us to effectively monetize these rights with a strong focus on future value creation.”
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