August 24 – Italian giants AC Milan have announced a multi-year partnership with real estate portal idealista starting with the 2023/24 season.
Casper Stylsvig, chief revenue officer of AC Milan, said: “This partnership represents an important step for both brands, which from today embark together on a journey that combines AC Milan’s sporting excellence with idealista’s innovation in the real estate sector. AC Milan is proud to join forces with idealista and to share its values, affirming and further strengthening the prestige of our brand.”
No specifics on the marketing assets idealists will receive, or value of the deal, have been released.
Luca Frassi, co-chief executive officer of idealista, said: “We are thrilled to partner with AC Milan and celebrate our shared values of excellence, passion and innovation together. Idealista aims to transform the real estate experience through technological innovation and high-level customer service. The partnership with AC Milan will allow us to increase awareness of our brand, reaching a large and diverse audience of international football fans.”
AC Milan take the next step in their league campaign versus Torino on Saturday, after a 2-0 away win against Bologna last weekend that saw new signing Christian Pulisic score for the first time in his new colours.
The writer of this story, Harry Ewing, can be contacted at moc.l1714403040labto1714403040ofdlr1714403040owedi1714403040sni@o1714403040fni1714403040