Selling the dream: LaLiga and T3N to invest €300m in overseas residential academies

August 30 – LaLiga is expanding its elite residential academy concept into international markets with the T3N Sport & Investment Group, and a €300 million 5-year spend focused on “strategic markets such as the US, Mexico, Japan, and the Middle East.”

The new academies will be based on the ESC LALIGA&NBA model in Madrid that has now been running for a year.

The Madrid complex was created with an investment of more than €40 million and provides an international school and secondary school programs, international and American baccalaureate and postgraduate courses.

The accommodation and education facilities are really only a backdrop to the athletic focus. The complex has two FIFA standard pitches, a pavilion matching NBA standards, multimedia game rooms and a high-tech indoor gym.

“This new agreement represents a natural step to continue growing LaLiga Academy’s relationship with our partners. It strengthens a network of unique infrastructures in the world to help the entire global sports ecosystem, also promoting the promotion of global grassroots football, an area in which LaLiga is a leader through the LaLiga Academy,” said Óscar Mayo, Executive Director of LaLiga.

“Not only do the youth teams of the clubs dominate the rankings at a European level, but we are also a pioneering league by creating a unique network of academies and sports projects around the world, more than 650 since 2015, in which more than 220,000 players have been trained.”

In the US, where LaLiga is super-focussed on establishing a revenue generating foothold that includes staging regular season games, residential academies are planned for both California and Florida.

“This is a unique agreement that strengthens our commitment to education and sports, which will allow us to carry out our ambitious project worldwide in the coming years together with the largest sports property in the world,” says David Pampliega, co-CEO by T3N.

Largest sports property in the world might be over-egging it, but then they are selling a dream.

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