August 30 – Premier League Sheffield United have signed home technology business Gtech as their sleeve sponsor in an initial one-year deal.
The Gtech brand featured on the Sheffiled United shirt sleeve for the first time at Sunday’s fixture against Manchester City.
Paul Reeves, United’s head of commercial, said: “Gtech are a global leader for high performance home appliances and their dedication to technology development. This partnership will not only strengthen Gtech’s visibility alongside the club on a global stage but will also enhance the overall fan experience through collaborative initiatives and matchday activities.”
Marketing activation will include “initiatives that promote education, technology literacy, and youth development and extends Gtech’s strong commitment to sports, community engagement, and technological advancement”, said the club.
Nick Grey, Gtech’s owner, said: “This partnership is a testament to our shared values of pushing boundaries, embracing innovation, and striving for excellence. We believe that our cutting-edge home technology and the blades fanatical support for their club will create a winning combination both on and off the field.”
No value was given for the sponsorship.
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